<p class="MsoNormal" style="text-align: justify; line-height: 3;"><span class="high-light-bg4"><span lang="EN-SG"><strong>Loyalty Marketing Comms Associate (Based in Shanghai)</strong></span></span></p> <p class="MsoNormal" style="text-align: justify; line-height: 3;"><span class="high-light-bg4"><span lang="EN-SG">The successful candidate will be part of a dynamic team tasked with making KrisFlyer the loyalty programme of choice in China. You will help increase awareness of the KrisFlyer brand, drive member acquisitions and improve member engagement through effective communications across all channels in China. </span></span></p> <p class="MsoNormal" style="text-align: justify; line-height: 3;"><strong><span class="high-light-bg4"><span lang="EN-SG">Job Description</span></span></strong></p> <p class="MsoNormal" style="text-align: justify; line-height: 3;"><span class="high-light-bg4"><span lang="EN-SG"><strong>Marketing Communication</strong></span></span></p> <p class="MsoNormal" style="text-align: justify; line-height: 3;"><span class="high-light-bg4"><span style="font-family: 等线; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 等线; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: Arial;">•</span></span><span class="high-light-bg4"><span lang="EN-SG">       Work closely with creative, social and media agencies to create KrisFlyer assets and content in Wechat and Weibo, supported by media plans.</span></span></p> <p class="MsoNormal" style="text-align: justify; line-height: 3;"><span class="high-light-bg4"><span style="font-family: 等线; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 等线; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: Arial;">•</span></span><span class="high-light-bg4"><span lang="EN-SG">       Oversee and execute branding and communications for the KrisFlyer programme across</span></span></p> <p class="MsoNormal" style="text-align: justify; line-height: 3;"><span class="high-light-bg4"><span lang="EN-SG">paid, owned and earned channels, with a primary focus on social media channels.</span></span></p> <p class="MsoNormal" style="text-align: justify; line-height: 3;"><span class="high-light-bg4"><span style="font-family: 等线; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 等线; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: Arial;">•</span></span><span class="high-light-bg4"><span lang="EN-SG">       Work closely with other units in the Loyalty Marketing Department to best communicate new programme enhancements and partnerships.</span></span></p> <p class="MsoNormal" style="text-align: justify; line-height: 3;"><span class="high-light-bg4"><span style="font-family: 等线; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 等线; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: Arial;">•</span></span><span class="high-light-bg4"><span lang="EN-SG">       Develop strategies to drive awareness and acquisition for the KrisFlyer brand locally and increase stickiness and engagement with existing members.</span></span></p> <p class="MsoNormal" style="text-align: justify; line-height: 3;"><span class="high-light-bg4"><span lang="EN-SG"><strong>Grow and Engage Local KrisFlyer Membership base</strong> </span></span></p> <p class="MsoNormal" style="text-align: justify; line-height: 3;"><span class="high-light-bg4"><span style="font-family: 等线; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 等线; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: Arial;">•</span></span><span class="high-light-bg4"><span lang="EN-SG">       Liaise and collaborate across departments to drive member engagement and acquisition via various channels, including social</span></span></p> <p class="MsoNormal" style="text-align: justify; line-height: 3;"><span class="high-light-bg4"><span style="font-family: 等线; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 等线; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: Arial;">•</span></span><span class="high-light-bg4"><span lang="EN-SG">       Organize tactical campaigns with other BUs and partners drive membership growth and engagement</span></span></p> <p class="MsoNormal" style="text-align: justify; line-height: 3;"><span class="high-light-bg4"><span lang="EN-SG"><strong>Data Management and Analysis</strong> </span></span></p> <p class="MsoNormal" style="text-align: justify; line-height: 3;"><span class="high-light-bg4"><span style="font-family: 等线; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 等线; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: Arial;">•</span></span><span class="high-light-bg4"><span lang="EN-SG">       Assist to deliver data analysis and regular reports to improve campaign performances</span></span></p> <p class="MsoNormal" style="text-align: justify; line-height: 3;"><span class="high-light-bg4"><span style="font-family: 等线; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 等线; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: Arial;">•</span></span><span class="high-light-bg4"><span lang="EN-SG">       Organize and maintain campaign data and reports </span></span></p> <p class="MsoNormal" style="text-align: justify; line-height: 3;"><span class="high-light-bg4"><span style="font-family: 等线; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 等线; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: Arial;">•</span></span><span class="high-light-bg4"><span lang="EN-SG">       Develop and produce regular report for membership profile analysis</span></span></p> <p class="MsoNormal" style="text-align: justify; line-height: 3;"><span class="high-light-bg4"><span lang="EN-SG"> </span></span></p> <p class="MsoNormal" style="text-align: justify; line-height: 3;"><span class="high-light-bg4"><span lang="EN-SG"><strong>Candidate Requirements</strong></span></span></p> <p class="MsoNormal" style="text-align: justify; line-height: 3;"><span class="high-light-bg4"><span lang="EN-SG">       Essential</span></span></p> <p class="MsoNormal" style="text-align: justify; line-height: 3;"><span class="high-light-bg4"><span style="font-family: 等线; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 等线; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: Arial;">•</span></span><span class="high-light-bg4"><span lang="EN-SG">       Bachelor’s degree </span></span></p> <p class="MsoNormal" style="text-align: justify; line-height: 3;"><span class="high-light-bg4"><span style="font-family: 等线; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 等线; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: Arial;">•</span></span><span class="high-light-bg4"><span lang="EN-SG">       Excellent interpersonal and communication skills  </span></span></p> <p class="MsoNormal" style="text-align: justify; line-height: 3;"><span class="high-light-bg4"><span style="font-family: 等线; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 等线; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: Arial;">•</span></span><span class="high-light-bg4"><span lang="EN-SG">       Team player with diligent & responsible work attitude  </span></span></p> <p class="MsoNormal" style="text-align: justify; line-height: 3;"><span class="high-light-bg4"><span style="font-family: 等线; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 等线; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: Arial;">•</span></span><span class="high-light-bg4"><span lang="EN-SG">       Fast learner and able to work well under pressure  </span></span></p> <p class="MsoNormal" style="text-align: justify; line-height: 3;"><span class="high-light-bg4"><span style="font-family: 等线; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 等线; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: Arial;">•</span></span><span class="high-light-bg4"><span lang="EN-SG">       Good command of written and spoken English and Chinese.   </span></span></p> <p class="MsoNormal" style="text-align: justify; line-height: 3;"><span class="high-light-bg4"><span lang="EN-SG">       Desirable</span></span></p> <p class="MsoNormal" style="text-align: justify; line-height: 3;"><span class="high-light-bg4"><span style="font-family: 等线; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 等线; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: Arial;">•</span></span><span class="high-light-bg4"><span lang="EN-SG">       Relevant experience in Loyalty programs and/or brand and digital marketing</span></span></p> <p class="MsoNormal" style="text-align: justify; line-height: 3;"><span class="high-light-bg4"><span style="font-family: 等线; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 等线; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: Arial;">•</span></span><span class="high-light-bg4"><span lang="EN-SG">       Analytical skills to conduct market reviews.</span></span></p> <p class="MsoNormal" style="text-align: justify; line-height: 3;"><span class="high-light-bg4"><span style="font-family: 等线; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 等线; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: Arial;">•</span></span><span class="high-light-bg4"><span lang="EN-SG">       Good understanding of latest trends</span></span></p> <p class="MsoNormal" style="text-align: justify; line-height: 3;"><span class="high-light-bg4"><span style="font-family: 等线; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 等线; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: Arial;">•</span></span><span class="high-light-bg4"><span lang="EN-SG">       Highly organized and detail oriented</span></span></p> <p class="MsoNormal" style="text-align: justify; line-height: 3;"> </p> <p style="line-height: 3;"><span lang="EN-SG" style="font-size: 11.0pt; line-height: 107%; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 等线; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-ansi-language: EN-SG; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><span style="font-family: Tahoma, Arial, STHeiti, SimSun; font-size: 14px; background-color: #ffffff; font-weight: bold;"><span style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-size: 14.7px; font-family: simsun, STSongti-SC-Regular;">简历发送至</span></span><a style="font-size: 14.7px; background-color: #ffffff; color: #0563c1; font-weight: bold;" href="mailto:SQCN_Recruitment@singaporeair.com.sg" target="_blank" rel="noopener">SQCN_Recruitment@</a></span><span lang="EN-SG" style="font-size: 11.0pt; line-height: 107%; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 等线; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-ansi-language: EN-SG; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><a style="font-size: 14.7px; background-color: #ffffff; color: #0563c1; font-weight: bold;" href="mailto:SQCN_Recruitment@singaporeair.com.sg" target="_blank" rel="noopener">singaporeair.com.sg</a></span></p>